5 Packs = 1 Tree | Our 1% Pledge



At Vieve, since we have started as a business back in 2018 we have always donated close to 1% of our sales to charity.   This is no small feat given our small (and ever declining!) profit margins as a start-up!

In 2022 we partnered for the first time with 1% for the planet.    1% for the Planet is a member-based nonprofit organization where businesses all over the world commit to donating 1% of their annual sales — not profit… sales! — to environmental nonprofit organizations. These organizations work on issues that focus on bettering the planet like climate advocacy, food policy, wildlife restoration, and much more. Through active and engaging partnerships between businesses and nonprofits, this global network puts their money where their mouth is.⁠ 

What does this mean for you as a shopper?   Every time you buy a product that sports the 1% for the Planet logo, a portion of that product’s proceeds go towards protecting and rejuvenating Mother Earth.⁠

We all can do a little bit more and this our way to hold ourselves accountable to ensure that are we doing more. ⁠

Since the launch of our Orange & Mango flavour we have partnered with the Mango Tree Trust and @buy1give1 to plant a tree for every 5 packs we sell through our website. That’s right: five packs = one tree.

Through our work with The Mango Tree Trust and B1G1 we will be replacing forest areas in Kenya that have been devastated due to environmental degradation as people cut trees for charcoal and firewood, harvest sand to sell and leave big sand mines and necked hills and villages with no trees.

We are also planting Mango Trees, which will help to provide a sustainable source of income and help to improve the economic conditions of families and farmers in Kenya. Our goal is to plant 25,000 trees in the next year, or roughly the equivalent of a small village…

We recognize that we are part of the problem, but in the end we also want to be part of the solution and this is one small step to helping us achieve this goal…






Founder & CEO




In Support Of:

 1 % for Planet